ScaleTech Solutions – B2B Lead Generation Case Study
ScaleTech Solutions – B2B Lead Generation Case Study
Cost
$
3,200
Turnaround
8 Weeks
Client Source
LinkedIn Outreach & Email
Client Rating
Introduction
ScaleTech Solutions, co-founded by Sarah McAllister in Manchester, provides cloud-based tools for logistics teams. Despite a solid product and steady referrals, they struggled to break into larger enterprise accounts, felt invisible on digital channels, and had a leaky pipeline—many inquiries never converted.
The Challenges
Low Brand Awareness
Their website traffic stagnated at 500 visits/month, with almost no organic leads.
Poor Lead Quality
Inbound sign-ups were often from small businesses with limited budgets.
Inefficient Follow-Up
Manual outreach and erratic follow-up meant hot prospects went cold.
Unclear ROI
Marketing efforts lacked tracking, so spend often outpaced returns.
Our Approach
Deep-Dive Audit
We conducted a full funnel audit: landing pages, CRM data, LinkedIn profiles, email sequences, and Google Analytics.
Ideal Customer Profile (ICP) Refinement
Working with Sarah, we defined a laser-focused ICP—logistics directors in UK firms with £10–50 M in revenue.
Targeted LinkedIn Outreach & Nurture
– Crafted personalized connection requests and follow-ups.
– Developed a 5-step nurture sequence using case studies and ROI snapshots.
Automated Lead Scoring & Workflows
– Integrated their existing CRM (HubSpot) with our automation engine.
– Set up lead scoring to prioritize follow-ups, reducing human error.
Conversion-Optimized Landing Pages
– Rewrote headlines and social proof sections for trust.
– Added clear CTAs tied to Sarah’s “book a demo” calendar.
Real-Time Reporting Dashboard
– Built a dashboard tracking CPL, MQL→SQL conversion, and pipeline value.
– Held weekly strategy calls to tweak campaigns based on live data.
Results
+180% Increase in Monthly Leads
Grew from 12 to 34 qualified leads per month.
50% Improvement in Lead-to-Demo Conversion
Streamlined nurture boosted demo requests from 20% to 30% of leads.
£45,000 of New Pipeline in 8 Weeks
Enterprise-level opportunities that would have been missed were now in play.
42% Reduction in Cost-Per-Lead (CPL)
Tight targeting and automated workflows drove efficiency.
Enhanced Digital Presence
LinkedIn profile views up 250%, website visits up 70%.
Testimonial
37 Leads transformed our growth trajectory. Their audit uncovered gaps we didn’t know existed, and their targeted campaigns delivered a steady stream of high-value demos. Working with them felt like adding an in-house growth team—ROI was clear from week one.
Sarah McAllister
ScaleTech Solutions
